Assess Sales Skills Performance
Using Snowflake Cortex Code to analyze leasing coordinators' calls and emails, and tie what they say to how their properties perform, to find the sales techniques that actually work.
The setup
Across a large multifamily portfolio, Resident Leasing Coordinators (RLCs) each oversee multiple properties and handle much of the outreach to prospects, both before and after they tour. Every phone call transcript and email is captured and stored in the CRM. That’s a huge record of how leasing conversations actually happen.
The questions
With Snowflake Cortex Code (now CoCo), we can ask questions across all of those conversations at once:
- Do longer conversations signal that someone will rent?
- Is the RLC doing more of the talking, or the prospect?
- If it’s an email, was a template used?
- Are there questions RLCs ask, visible in the transcripts, that prove to be a better sales tactic?
Why it matters
Answering those questions and tying the answers to the performance of each RLC’s properties lets us pinpoint the real sales techniques that are working, and the ones that aren’t.